WellFlow is a health and wellness membership program created by Escende designed to go beyond a standard fitness subscription. Depending on your tier, your membership includes access to a professional video library, personalized exercise programming, expert health guidance, local provider discounts, and a rewards program that puts money back in your pocket for hitting your goals. It is built by a licensed physical therapist with the clinical expertise to make your program genuinely effective — not just motivating.

WellFlow is for anyone who is serious about their health and wants more than generic workout videos. Whether you are recovering from an injury, trying to prevent one, working toward a specific fitness goal, or simply looking for professional accountability and guidance, WellFlow is designed to meet you where you are and grow with you.

This pilot is being conducted to ensure the video platform and program delivery are stable and high quality before the full platform launches. The full launch will include advanced health and community features being released over the next year. Keeping the pilot small means every founding member receives a level of attention and program quality that would be difficult to maintain at scale.

WellFlow is being built in phases. Future features currently in development include community-driven health initiatives, expanded provider partnerships, group programming, and member benefit programs that reward long-term participation. Founding pilot members will have first access and input on these features as they roll out. Stay connected through escende.org for announcements.

A full refund is available within 7 days of your billing date. After 7 days a prorated partial refund is available for unused days remaining in your billing cycle. Refunds are processed through Stripe and typically appear within 5–7 business days.

Your Health Wallet is your personal credit balance within WellFlow. Credits accumulate as you earn rewards and can be redeemed as a discount on your next subscription payment or as a partial refund back to your original payment method at any time. Your Health Wallet balance is visible in your member dashboard.

The Rewards Program is WellFlow's way of putting money back in your pocket for doing what you came here to do — show up for your health. Members earn credits for hitting specific health and performance milestones each month. Credits are held in your personal Health Wallet and can be applied as a discount toward your next month's subscription or withdrawn as a partial refund at any time.

This depends on your tier. Community members are eligible for one reward per month — whichever single reward carries the highest value that month is applied. Personal Health Agent members are eligible for all rewards in a single month. A Personal Health Agent member who hits every milestone could earn up to $135 or more in credits in a single month.

Your personal health agent tracks your progress and verifies milestone completion based on your submitted workouts, consultation updates, and goal check-ins. Accountability is built into the program — your agent is actively monitoring your progress, not waiting for you to self-report.

Simply contact your WellFlow representative or request a redemption through your member dashboard. Credits can be applied to your next billing cycle or issued as a partial refund — your choice.

WellFlow's video library includes three distinct categories depending on your tier:

Exercise Videos — Structured workout routines designed to be followed at home or in a gym setting. Available at all tiers.

Mobility Videos — Exercises specifically assigned to reduce your personal risk of injury based on your initial consultation with your personal health agent. This content is individualized and exclusive to the Personal Health Agent tier.

Prehabilitation Videos — Exercises specifically assigned to reduce your personal risk of injury based on your initial consultation with your personal health agent. This content is individualized and exclusive to the Personal Health Agent tier.

Members have open access to the full exercise library to use at their own direction. Community members receive one assigned exercise regimen per week curated to their goals. Personal Health Agent members receive three assigned regimens per week, designed around their consultation findings, progress notes, and evolving program.

New content is added regularly. As a pilot member your feedback on what content serves you best directly influences what gets produced next.

The initial consultation is a 20–30 minute call where your personal health agent evaluates your goals, health history, past exercise and activity background, and any areas of concern. This information is used to personalize your program from day one — your videos, regimens, and goals are all shaped by what comes out of this conversation.

Monthly follow-up consultations are 10–15 minutes and serve to update each of the areas covered in your initial consultation. As your fitness improves, your goals evolve, and your program adapts accordingly. This is what keeps WellFlow from becoming a static subscription — your program grows with you.

Consultations are conducted by your assigned personal health agent — a qualified health professional from the Escende team with the clinical background to evaluate your situation accurately and design programming that is both safe and effective.

The Personal Health Agent tier is designed to be supplementary to in-person sessions rather than a replacement for them. What makes it uniquely valuable is the combination of individualized homework assigned for independent completion, increased accountability through the rewards tracking system, and the ability to have health and nutrition questions addressed promptly without scheduling a clinical visit. Your personal health agent is your frontline health guide — ensuring your questions are answered with informed, research-backed responses or that you are directed to the right resources when something requires deeper attention.

Education is one of the most important aspects of the WellFlow Initiative. In an age of abundant information, the internet and AI tools can lead individuals toward answers of varying reliability — and a generalized answer is rarely the right answer for a specific person with a specific history. Ask the Expert ensures that the answer you receive is drawn from credible scientific resources, filtered through your agent's clinical knowledge, and tailored to your individual situation. That combination of reliability and personalization is something no general search can replicate.

Yes. All information shared with your personal health agent is kept strictly confidential and will not be shared with third parties without your explicit consent. Participation in the Personal Health Agent tier involves sharing personal health information with your assigned agent, which you acknowledge at enrollment — similar to the consent you would provide at a physical therapy or clinical setting.